Deciding on a brand color palette for your business is a big decision. Color has such a strong emotional and psychological affect that you may not have considered! People usually mess up this part of their branding by doing one of three things when choosing their colors: They don’t commit to a color scheme, they […]

When you think of branding, your mind probably goes to your logo, your color palette, your business card, etc. And those are definitely elements of your branding but they are not the only component or even the main component. Branding is the WHY behind your business and how you communicate that WHY. It’s the reason […]

  Let’s talk about colors. I’m sure you know that different colors evoke different emotions and give off different vibes. This is why it’s so important to consider them when building your brand. Color psychology is the study of hues as a determinant of human behavior. In branding we implement this study when trying to appeal to […]