If you’re a consultant evaluating website platforms, you’ve probably already spent time looking at Squarespace, WordPress, Wix, and a handful of others. They all have their merits. But after seven years of building websites on Showit as a Design Partner, I have a clear opinion on which platform works best for consultants specifically — and it’s Showit, without much hesitation.
Here’s why.
The freedom to design without coding
Most website platforms give you a framework and ask you to work within it. You can change colors and swap images, but the underlying structure stays fixed. If you want something to move, resize, or look a certain way, you’re often at the mercy of what the theme allows.
Showit works differently. It’s a true drag-and-drop editor — not in the “limited block editor” sense, but in the “move anything anywhere on the page” sense. Every element is fully repositionable. You control the spacing, the layering, the alignment, the size. If you can picture a layout, you can build it.
For consultants who want a site that looks elevated and intentional — not like a template everyone else is using — that level of control matters. You’re not fighting the platform to get the result you want.
Mobile design that’s actually in your hands
Here’s something most platforms don’t tell you clearly: when they say “mobile responsive,” they usually mean the platform automatically resizes your desktop design for smaller screens. Which sounds fine until you see what it actually does to your carefully designed layout.
Showit takes a different approach. You design your desktop and mobile layouts separately. That means you have full control over how your site looks on a phone — not just a scaled-down version of your desktop, but a thoughtfully designed mobile experience. Text sizes, image crops, element positioning — all of it is in your hands.
For a consultant whose clients are often discovering them on their phones, this is worth paying attention to.
SEO built on WordPress
This is one of Showit’s most underrated advantages. While Showit handles all the visual design, the blog runs on WordPress — which is widely considered the gold standard for SEO. You get Showit’s beautiful design interface on the front end and WordPress’s powerful SEO capabilities on the back end.
That means you can use plugins like Yoast SEO to optimize every post and page, your blog content is indexed the way Google prefers, and you’re not sacrificing search performance for good design. For consultants who are investing in content marketing and want their blog to actually do SEO work, this combination is hard to beat.
Easy to maintain yourself
A lot of consultants come to me after spending time on platforms that seemed simple at first but turned into a headache every time something needed updating. Adding a new service, refreshing the homepage, swapping in a new photo — tasks that should take ten minutes somehow take an hour, or require calling a developer.
Showit’s editor is genuinely intuitive once you’ve spent a few hours with it. Making changes is visual and straightforward. You can see exactly what you’re editing in real time, there’s no publishing lag, and nothing requires code. For a busy consultant who needs to keep their site current without it becoming a project every time, that ease of maintenance is significant.
A design ecosystem built for service businesses
Showit has become the platform of choice for a particular kind of business owner — women in service-based industries who want a site that looks professional, feels personal, and functions well. The result is a large community of designers, templates, and resources specifically built for that audience.
If you’re a consultant, coach, therapist, photographer, or creative service provider, you’re exactly who the Showit ecosystem is designed for. The templates available aren’t generic — they’re built with your type of business in mind, with page structures that work for services, testimonials, about pages, and conversion-focused layouts.
The honest tradeoffs
No platform is perfect for everyone, and Showit is no exception. A few things worth knowing before you decide:
Showit is subscription-based, similar to Squarespace. Your monthly subscription covers hosting and platform access — it’s an ongoing cost rather than a one-time purchase.
It has a learning curve. Not a steep one, but the first few hours in the editor require some orientation. Most people feel comfortable within a day or two, especially with tutorial support.
If you need complex e-commerce functionality — a full product catalog, inventory management, a membership site with gated content — Showit may not be the right fit on its own. It integrates well with tools like ThriveCart and MemberVault, but it’s not a native e-commerce platform.
For most consultants who offer services, a course or two, and maybe a small digital product line, these limitations don’t come into play.
Why I recommend it after all these years
I’ve been building on Showit since 2018, and I’ve watched it develop into a genuinely excellent platform. What keeps me recommending it isn’t loyalty — it’s the consistent results I see when consultants launch on it. Sites that look the way they’re supposed to look. Clients who can actually maintain their own sites. Business owners who feel proud to send people to their websites.
That last one matters more than people give it credit for. When you’re confident in your website, you show up differently in your marketing and sales conversations. You share your link freely. You mention your site in conversations without hesitation. That confidence has a real business impact.
If you’re a consultant evaluating platforms and you want something that’s flexible, beautiful, and sustainable to manage long-term — Showit is where I’d point you.
