As a business owner, you know that generating leads is crucial to grow your business. Coach, consultant — you name it —, building an email list full of your dream clients is one of the most important things you can do to drive sales. 

But many lead magnet tactics nowadays feel boring and uninspiring, so how do you manage to get people off social media and onto your list? 

That’s where Interact comes in.

I’ve personally used Interact to create an engaging quiz that captures leads and segments my audience so I can recommend relevant products that solve a real client pain point. My quiz helps them discover which Website template might be best for them based on their brand’s personality! I walk them through a series of images to discover what resonates with their brand and then leads to 1 of 4 results to narrow down the website templates that should be a great fit.

A quiz can be a game-changer for anyone looking to grow their email list and connect with their audience for real in a fun and interactive way!

In this blog, I’ll share why I love Interact, its top features, and how easy it is to integrate with Showit. Let’s dive in.

Why I Love Interact

When I first started exploring lead magnet tools, I wanted something that felt fresh, interactive, and aligned with my brand. Interact checked all the boxes. Here’s why I love it:

It’s Engaging and Fun

Quizzes are inherently interactive, which makes them a fantastic way to capture attention. Don’t believe me? Count how many times you went down a Buzzfeed rabbit hole and come back here 🙂

Unlike static lead magnets (think PDFs or checklists), quizzes invite your audience to participate, making the experience more memorable and (hopefully) providing some valuable insights along the way.

It Segments Your Audience

One of the most powerful features of Interact is its ability to segment your audience based on their quiz results. My quiz is connected to my email marketing service, Flodesk, through a tool called Zapier. When someone signs up from the quiz, I have them go into a specific segment in Flodesk. This makes it a piece of cake to tailor your follow-up emails and recommend products or services that can truly help your ideal clients. More value + personalized marketing = win-win!

It’s Easy to Use

You know that we’re all about launched vs. perfect here. The interface in Interact makes it simple to create beautiful branded quizzes, even if you’re not tech-savvy. Plus, it integrates seamlessly with email marketing platforms, so you can automatically add quiz takers to your email list.

It Works for Any Business

Whether you’re a business coach, a consultant, or a creative entrepreneur, Interact can be customized to fit your needs. From personality quizzes to product recommendations, the possibilities are endless.

Top Features of Interact

Let’s dive into some of the standout features that make Interact such a powerful tool for lead generation:

1. Customizable Quiz Templates

Interact offers a variety of pre-designed quiz templates that you can customize to match your brand. 

Whether you want to tackle “What’s Your Business Style?” or “Which Service is Right for You?” chances are you’ll find a template to kickstart your quiz.

2. Audience Segmentation

With Interact, you can segment your audience based on their quiz results. For example, if you’re a business coach, you could create a quiz that identifies whether someone is a “Visionary,” “Strategist,” or “Implementer.” Then, you can send tailored emails with resources or offers that align with their results.

3. Lead Capture Forms

Before showing quiz results, Interact prompts users to enter their email address. This ensures you’re capturing leads while providing value.

4. Analytics and Insights

Interact provides detailed analytics so you can see how your quizzes are performing. You’ll know how many people are taking your quiz, how many are converting into leads, and which quiz results are most popular.

5. Integrations with Email Marketing Tools

Interact integrates with popular email marketing platforms like Mailchimp, ConvertKit, and ActiveCampaign. This makes it easy to nurture your leads with automated email sequences. Have flodesk like me? I connect mine using Zapier, like mentioned above! 

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Why Quizzes Are One of the Best Lead Generation Tools

Quizzes aren’t just fun. They’re also incredibly effective for lead generation because they invite your audience to engage with your brand, making them more likely to remember you.

A good quiz helps:

• Your audience learn about themselves.
• YOU understand and cater to their needs more effectively.
• Increase conversions — who doesn’t like a good quiz? 😛 
• Drive value. A well-designed quiz offers insights or recommendations that feel personalized and helpful.

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How to Integrate Interact with Showit

If you’re using Showit to build your website (like I do), you’ll be happy to know that integrating Interact is incredibly simple. Here’s how to do it:

1. Create Your Quiz in Interact

Start by designing your quiz in Interact. Choose a template, customize the questions and results, and set up your lead capture form. They have a ton of examples to help inspire your own quiz! I also recommend utilizing ChatGPT to maybe help generate some quiz ideas for you based on your own business.

2. Copy the Embed Code

Once your quiz is ready, Interact will provide you with an embed code.

3. Add the Quiz to Your Showit Website

Log in to your Showit account and navigate to the page where you want to add the quiz. There, you will find the field to add a custom embed block to your page. Paste the Interact embed code into the block. And finally, position the quiz wherever you want it to appear on your page. Here’s how mine looks!

4. Publish and Test

Publish your changes and test the quiz to make sure it’s working properly.

That’s it! In just a few steps, you can have an engaging, lead-generating quiz live on your Showit website.

5. Create Fun Results Pages within Showit!

Make your quiz stand out by having custom results pages that coordinate within your Showit website. This is a great way to really connect with your audience, share pertinent information AND promote a product or choice that is a great fit for them.

Lead generation doesn’t have to be boring or complicated

If you’re ready to take your lead generation strategy to the next level, I highly recommend giving Interact a try. Interact makes it easy to create fun, engaging, and effective quizzes. Plus, integrating them with your Showit website is a breeze.

Ready to create your first quiz with Interact?? Let me know how it goes! I’ll be back soon with a video for how to start building your very own quiz and embedding on your Showit Website.