One of the most common misconceptions I see with website templates is that they’re locked into a single industry. In reality, a well-designed Showit template is about structure, flow, and clarity — not job titles.

Heather Kuns with Brannon & Co, a wedding and event planner based in the Pacific Northwest, is a perfect example of this. She used my Arden Rose Showit Template, originally designed for photographers, and transformed it into a refined, editorial website that fits her planning business beautifully.

This project highlights just how adaptable the right template can be when it’s paired with intention.

About Heather

Heather is a wedding and event planner serving couples throughout the PNW who value thoughtful details, seamless execution, and an elevated guest experience. Her work blends logistical expertise with a calm, composed presence — something her website needed to reflect clearly.

She wanted a site that felt:

• Polished and professional
• Editorial without being trendy
• Trust-building for higher-end clients

And most importantly, one that communicated confidence and experience.

Why Arden Rose Worked So Well

Although the Arden Rose template was originally created for photographers, its strength lies in its clean layout, strong hierarchy, and visual storytelling.

Those same qualities translate beautifully to event planning.

For Heather’s site, the template allowed space for:

• Large, immersive imagery that sets the tone immediately
• Clear service pathways for prospective clients
• A calm, refined pacing that mirrors her planning process

Rather than forcing a new layout, we leaned into what already worked and adapted the content to support a planning-focused experience.

Customization Highlights

The customization focused less on reinventing the design and more on refining the message.

Key shifts included:

• Emphasizing experience and process over visuals alone
• Using copy to establish trust and professionalism early
• Highlighting Heather’s role as a guide and coordinator, not just a stylist

The result is a website that feels established, confident, and aligned with the level of service she provides.

The Result

Heather now has a website that:

• Reflects the quality of her work
• Speaks clearly to her ideal clients
• Positions her as a trusted expert in wedding and event planning

And once again, it proves that a strong Showit template doesn’t have to be industry-specific to be effective.

Thinking About Your Own Website?

If you love the look of this site but don’t see a template labeled exactly for your industry, take this as If you’ve passed over a template because it was “for photographers” or “for another industry,” this is your reminder to look again.

Many of my Showit templates are designed to be:

• Flexible across industries
• Strategically structured
• Easy to customize without starting from scratch

👉 Explore the Arden Rose Showit Template
👉 Learn more about Showit template customization