I first heard of batch working from Jenna Kutcher’s Goal Digger podcast.
I had heard of batch writing before but this concept of batch working was unfamiliar to me as a career multitasker and it sounded amazing. It’s similar in concept, basically you just block out your schedule to tackle a particular concept or task in bulk. I dived in further and listened more about this concept from Amy Porterfield and Michael Hyatt. Make sure you dig into their lessons on it as well! Such great information!
So, how does this apply to side hustlers specifically? I’ll break down the process that I am going to try to implement over the next few months, from the perspective of a side hustler who unfortunately doesn’t have full days to devote to content creation!
First off, let’s look at the benefits of batch working in terms of content creation. Batch working allows you to focus all your attention on one area of your business. This means your mind is not all over the place and you can work more efficiently and knock out more at one time. When you aren’t being pulled in multiple directions 24/7, you’ll probably be amazed at how much more you can get done.
Multitasking is not a skill, as much as we like to think it is, it is actually a hindrance to your business!
For a creative or entrepreneur who is able to work on their passion full time batch working may be on a more day to day basis. But for the person who is still working their regular 9-5 job on top of pursuing their side hustle, it may be best to focus on a week by week basis. I only have a couple hours in the evening to work on my side gig so it’s definitely hard to get much done if I am jumping around on all fronts!
For me, I plan to schedule out 4 days a week for batch working and days 5 and 6 will be for fulfilling orders, taking styled pictures of orders, working on product development and any other tasks that may be required weekly! Day 7 is for rest and self-care! In an ideal world, though it may not always happen. Try to spend it with your family and avoid working as much as possible!
Produce Blog Content & Coordinating Graphics
For the first week, your mind is going to focus on your blog and everything that comes with that. For example here is the a sample schedule for me:
Day 1 – Collect and organize topics for your month of blog posts, one per week. Outline what you want to achieve with each post and schedule when they will post. Gather imagery and visual content to be used for your posts and organize it in a folder on your computer for this particular month.
Day 2 & 3 – Write your blog content for the month. Try to knock out two per day over the next two days. If you have more time to devote, unlike my couple hours in the evening, maybe you can knock all four out in a single day, totally up to you but give yourself enough time so that you don’t get too stressed!
Day 4 – Create pinnable graphics for each of your scheduled blog posts. I recommend creating templates in Canva for this. Create 3 templates that you can utilize and develop 3 graphics for each post. Vary this design and the headers on the graphics so that they’ll potentially speak to different viewers. Upload and schedule these graphics to pin over the course of the month after each post goes lives using an app like Tailwind. This will help drive traffic to your blog!
Day 5 & 6 – Product Development and Order / Client Fulfillment. I typically try to complete all my orders on a single day or two when I can really focus. I’ve found spreading them out through the week just isn’t efficient for me whether it’s onesie orders or woodworking. These are also days when I work on new product designs, which is my favorite.
Develop Visual Content – Styled & Business Photography
I LOVE taking photographs you guys. I can seriously spend hours photographing product. This is an easy way for me to lose track of time and spend way too many hours photographing inefficiently and haphazardly. I need to develop a shoot list for myself and stay on track based on my content creation for that month and any goals I may have. Let’s walk through my schedule for this week.
Day 1: Plan and outline the type of shots you need whether they are styled shots for blog posts, for the styled stock library, product shots for Ellie+Rae, product shots for other brands. Decide what props you need and gather everything together. Create folders on your computer to prep for organizing the photos you are going to be taking so you have easy access to them for your month’s content.
Day 2: Time to shoot! Plan out this day for taking all the photos you need, knock it out as efficiently as possible moving from one styled set up to the next. If you need to go somewhere to take pictures – a coffee shop, etc. Plan to do that this day as well and just focus on photography all day. This will probably have to be one day a month when you can devote a longer period to gathering the images you need so plan accordingly.
Day 3: Edit the photos and organize in the folders your created. Start thinking about where you can utilize images for each part of your content creation – blog, email and social media.
Day 4: Create graphics utilizing the images you’ve taken! These can be graphics for pinterest, for blog headers, for social media or even putting together a styled stock set in my instance to provide to you guys. Organize these graphics to their respective outlet – again utilize some kind of organization system on your computer so that you aren’t spending hours searching for that one picture you love.
Day 5 & 6: Product Development and Order / Client Fulfillment.
Now remember this is the schedule that I have planned out for me. It may not work for you! Maybe you don’t have a blog, or don’t need to spend a “full” week producing images for your brand. Just substitute out something you do need to do, use this as a template. Scrunch it down if a week is too long to focus on one topic, maybe you can knock out each idea in a couple days if that’s how your schedule allows! Mine is so limited, it’s hard to get more than a couple hours done during the week but I know I am working hard to find balance so this may be too minimal for you, just tweak the concept to fit your needs. 🙂
That’s it for this week! Next week we’ll dive into part two of this blog series on batch working.
I’d love to hear your thoughts on this concept of more focused work, please reach out or comment here if this sounds like a great thing for you to try implementing in your life as well!
It’d be amazing for all of us to have a more balanced life, even if we are burning the candle at both ends with working two jobs. I am terrible about jumping all over the place as I stress about getting everything done with my limited time, so we’ll see how this helps me out personally as well!
Thanks so much, friend!!
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